Jan
17

A Case for the Case

With the increasing popularity of wine over the last twenty years or so we’ve seen prices rising and rising and rising. Wineries have responded to buying anxiety by reducing the case size of wine from twelve to six to even three and four in some cases. The question is as a wine buyer does this reduce myanxiety? Well, yes for that brief millisecond when I see the ?case’ price?but I’m immediately brought back to reality when I see in big bold letters ’4 PK.’In the newest issue of Wine Spectator, James Laube (one of the oldest contributors and my favorite) discusses theEver Shrinking Case Size of wine. He explores that this shrinking case size is influencing consumer behavior and increasing reluctancet0 a case of wine. With the number of options in the wine world, it is hard to commit yourself to stop hair loss buy twelve bottles of the same wine. What if you don’t like it? Better question what if your wife/husband doesn’t like it? Al and I used to struggle with these questions before the opening of Decanted and still have an occasional dispute when we bring home our weekly case (yes, I said weekly) and he has it loaded up wine I’m not thrilled about.But I’m under the belief that you really need to have four bottles of a particular wine in order to truly appreciate it and understand it. Does that mean you need four bottles of every wine you come across?no. I’m speaking specifically towards building a collection or appreciating a premium wine. One of the things I love about wine is its adaptability. Not only does it change over time, but it changes in regards to its place, company, and food pairings.

Comments are closed.